when & where
Agenda: 8-9 april
08.00 – 09.00
Time
coffee
room
EVENT KICKSTART
REGISTRATION AND WELCOME COFFEE
REGISTRATION AND WELCOME COFFEE
Event Opening & Welcome Coffee: Collect your badge, enjoy a warm welcome coffee, and set the tone for an exciting day ahead!
09.00 – 09.20
Time
main
Stage
Welcome Session
Embrace Digital Transformation
speakers
Welcome to PDSFORUM 2025! Hear from experts and customers on the main topic Embrace Digital Transformation!
09.20 – 10.00
Time
MAIN
Stage
PTC
2025 and beyond: PTC’s Digital Thread strategy and innovation outlook
2025 and beyond: PTC’s Digital Thread strategy and innovation outlook
speakerS
Brian Thompson, General Manager for CAD and Mark Lobo, SVP of PLM Product Management will have a presentation regarding the following 4 main areas; Model Based Product Development, Software Driven Development (Codebeamer, ALM), Design for Sustainability and the Rise of AI in Product Development
10.00 – 10.40
Time
MAIN
Stage
ELECTROLUX PROFESSIONAL
Change management and lab reports in windchill
Change management and lab reports in windchill
Daniel Wiklund & Nebojsa Jovic
Michael vallin
Michael vallin
speakerS
Welcome first customer speaker of the day Electrolux Professional with Daniel Wiklund, Product Support & Solution Architect Manager, Nebojsa Jovic, D&A Laboratory Manager and Michael Vallin, Senior Architect at PDSVISION. This first session will focus on Change Management and Lab Reports in Windchill and the values it has given to Electrolux Professional.
10.40 – 11.10
Time
exhibition
ROOM
coffee break
break
break
Take a break from the sessions and enjoy a cup of coffee or tea with your fellow attendees.
11.10 – 11.50
Time
MAIN
Stage
Customer Journey Panel
Insights from industry leaders
Insights from industry leaders
Aleksander Patz
Alfdex
Jeros
Väderstad
speaker
Join our Customer Panel and listen to:
Matilda Adolfsson, Technical Preparation Manager at Alfdex
Brian Jørgensen, COO at Jeros
Johan Von Mecklenburg, Director Business & Process Development at Väderstad
11.50 – 12.20
Time
MAIN
Stage
IKEA of sweden
How does IKEA approach requirement development?
How does IKEA approach requirement development?
Martin Nilsson Lind
speaker
We are glad to welcome Martin Nilsson Lind, Requirement & Compliance Framework Manager – IKEA of Sweden on the main stage. Responsible for processes, tools, working methods, and routines concerning Requirement Development for products, materials, processes and more.
12.20 – 13.30
Time
restaurant Season
gothia towers
lunch time
break
Enjoy lunch at the hotel restaurant with other attendees and speakers. The lunchtime session will last for one hour, and then we will continue with the program.
13.30 – 13.50
Time
main
Stage
Axis Communications
Expanding Thingworx from R&D to an organisation wide toolkit
Magnus Bondesson
speaker
Axis implemented Thingworx to solve the specific problem of making PLM/PDM data accessible to more people in the organization. Now, a few years later, the usage of the system has expanded to handle processes and tasks related to PLM data for a wider group of users within the company. Magnus will talk about the scaling of the platform and the benefits and challenges related to it
13.50 – 14.10
Time
main
Stage
NKT
NKT’s Digital transformation and PLM Strategy
daniel malmquist
speaker
Discover why NKT has leveraged Windchill’s technological excellence and built a robust organizational structure to drive and enable their Digitalization/PLM strategy, ensuring consistency and scalability.
14.10 – 14.30
Time
main
Stage
Digital Transformation tailoring
using the digital thread to drive rapid value
Duan gauché
carl fredrik kastengren
carl fredrik kastengren
speaker
Explore different use cases that demonstrate how the digital thread offer customers rapid ROI through integration between Business, Engineering, Manufacturing and Services.
Speakers:
Duan Gauché, Business Development Manager – Digital Manufacturing Operations at PDSVISION
Carl Fredrik Kastengren, Business Unit Director IoT/AR at PDSVISION
14.30 – 15.00
Time
exhibition
ROOM
coffee break
break
break
Take a break from the sessions and enjoy a cup of coffee or tea with your fellow attendees.
15.00 – 15.40
Time
main
Stage
Our final session of the day will be an exciting Panel Discussion together with General Managers from PTC! The discussions will be around trends and challenges in the industry and how PTC product roadmaps are bridging these trends and challenges.
Aleksander Patz, Managing Director of PDSVISION Nordics will lead the panel and have the following participants:
Brian Thompson, General Manager for CAD at PTC
Mark Lobo, SVP of PLM Product Management at PTC
Dave Duncan, Head of Sustainability at PTC
John Hennessy, VP of Codebeamer Technical Go to Market at PTC
15.40 – 16.00
Time
main
Stage
Share PLM
Unlocking Successful PLM Transformations:why your brain is holding you back
Maria morris
Beatriz gonzález
Beatriz gonzález
speakers
70% of digital transformations fail—not because of technology, but due to human resistance to change. Why do we struggle to adapt, even when change is necessary? The answer lies in how our brains are wired. This presentation explores the neuroscience of change and how understanding human behavior can determine the success or failure of a PLM transformation. Attendees will learn how to overcome resistance by leveraging decision-making psychology, storytelling, and structured Organizational Change Management (OCM) strategies.
Maria Morris, Business Development Manager at Share PLM
Beatriz González, CEO and co-founder of Share PLM
16.00 – 18.00
Time
exhibition room
Stage
Closing of day 1 & Happy Hour
Wrap-up
Aleksander Patz & Elin Wegner
speaker
We invite you to join us for the closing remarks in the exhibition room.
Discover the Exhibition Room with representations from our partners, customers and more where we share the digital thread experience.
18.00 – 23.00
Time
RESTAURANT
Corner, Gothia Towers
Dinner & Games
Evening activity
Join us for an evening of mingling and delicious dinner delights – a perfect blend of great company and flavors!
DIGITAL FOUNDATION:
Enterprise PLM as business-critical system
Learn why PLM is the foundation of product data answering the questions of what and how.
Perfect match: Non-PLM Experts & General value seekers
Expert: PDSVISION; Rebecca Roos
Time: 09.00
Room R11+R12
cASE sTUDIES
Dynamic modeling simulation of a washer
Learn how leveraging digital twins can reduce the number of prototypes, shorten project timelines, and enhance development predictability from concept to completion.
Narrator: Electrolux Professional; Mattias Johansson, Innovation Manager & Magnus Salomonsson, Mechanical Designer
Time: 09.00
Room R14
envision
Understand PTC’s vision – Sustainability edition
Participate in a dialogue based on market demands, value fulfillment and future trends.
Perfect match: Sustainability Decision Maker
Expert: PTC; Dave Duncan, Head of Sustainability
Time: 09.00
Room R22-23
Power of Partners
Bridging Windchill with SAP and Tacton CPQ
Aligning data structures across key enterprise systems allows for powerful integrations and significantly reduced effort to maintain structures and configuration rules during engineering changes
Partner: Center for Product Customization;
Christoffer Stensgaard Andersson, Lead Consultant
Kristian Frøstrup Madsen, Head of CPQ and Software Development
Time: 09.00
Room R24-25
Digital Thread Tour
Understand the Digital Thread
The Digital Thread Tour is an interactive and informative experience that takes participants through the concept and solutions of the Digital Thread.
Time: 09.00
Room: Exhibition Room
Coffee break (Exhibition room)
10.30-10.45
10.30-10.45
DIGITAL FOUNDATION:
A Holistic Perspective on requirements
Let’s elaborate on how to incorporate and streamline requirements within business operations with the outspoken target to enable a solid base for compliance.
Perfect Match: Compliance Responsibility & General value seekers
Expert: Richard Nilsson, Founder at Fortinio AB
Time: 10.45
Room R11+R12
cASE sTUDIES
Digitalizing Volvo’s Manufacturing Process with MPM
Explore Volvo’s digital transformation initiative based on Windchill MPM, integrating with SAP to achieve Model-Based Manufacturing.
Perfect Match: Value seekers
Narrator: Volvo Construction Equipment
Time: 10.45
Room R14
envision
Understand PTC’s vision – PLM edition
Participate in a dialogue based on market demands, value fulfillment and future trends.
Perfect match: Product Lifecycle Decision Maker
Expert: PTC; Mark Lobo, SVP of PLM Product Management
Time: 10.45
Room R22+23
Power of Partners
Full Digital Product Realization
Join this session to discuss and see how a fully automated and integrated ECAD environment can help to optimize resources.
Partner: Altium;
Linda Mazzitelli, Sr. Enterprise Solution Architect
Time: 10.45
Room R24-25
Digital Thread Tour
Understand the Digital Thread
The Digital Thread Tour is an interactive and informative experience that takes participants through the concept and solutions of the Digital Thread.
Time: 10.45
Room: Exhibition Room
Lunch 12.00-13.00 at restaurant season
DIGITAL FOUNDATION:
Orchestrate your PLM data model to suit Enterprise needs
Dissect what to consider to make maximum use of the data stored and managed withing PLM.
Perfect match: PLM-Experts & Early adopters
Expert: PDSVISION; Karl Wennerholm & Nicklas Miller
Time: 13.00
Room R11+R12
cASE sTUDIES
NKT’s Windchill-Driven Digitalization and PLM Strategy – Pt 2
Further explore and deep dive why and how NKT leverages Windchill and a strong organizational structure to drive their Digitalization/PLM strategy
Perfect match: Value Seekers
Narrator: NKT, Daniel Malmquist
Time: 13.00
Room R14
envision
Understand PTC’s vision – ALM edition
Participate in a dialogue based on market demands, value fulfillment and future trends.
Perfect match: Company Decision Maker
Expert: PTC;
John Hennessy, VP of Codebeamer Technical Go to Market at PTC
Time: 13.00
Room R22-23
Power of Partners
Maximizing Design Insights with Sustainability & Environmental Effects
Explore how Ansys Granta MI enhances design insights by integrating sustainability and environmental effects into material data management.
Partner: Ansys; Anne-Laure Chabrillat, Material Sales Specialist
Time: 13.00
Room R24-25
Digital Thread Tour
Understand the Digital Thread
The Digital Thread Tour is an interactive and informative experience that takes participants through the concept and solutions of the Digital Thread.
Time: 13.00
Room: Exhibition Room
CoFFee break (Exhibition room)
14.30-14.45
14.30-14.45
DIGITAL FOUNDATION:
Manufacture as Designed
Accelerates time to manufacturing while ensuring any changes in engineering don’t have an adverse impact on production.
Perfect match: Value seekers related to Manufacturing Engineering
Expert: PTC;
Jonas Ljungsten, Product Manager Director MPM
Time: 14.45
Room R11+R12
cASE sTUDIES
Scaling PLM Data Accessibility
Discover how Axis Communications leveraged Thingworx to scale PLM data accessibility and enhance organizational processes.
Perfect Match: Value seekers
Narrator: Roger Jönsson, Axis Communications
Time: 14.45
Room R14
envision
Understand PTC’s vision – CAD edition
Participate in a dialogue based on market demands, value fulfillment and future trends.
Perfect match: Company Decision Maker R&D
Expert: PTC
Brian Thompson | Creo General Manager
Time: 14.45
Room R22-23
Power of Partners
From Resistance to Adoption: Driving Engagement in PLM Transformations
Digital transformation is not just about implementing a new PLM system—it’s about ensuring people embrace and sustain the change. This interactive workshop will equip participants with practical strategies to drive user adoption and engagement in PLM projects. Attendees will gain actionable insights to navigate resistance, foster alignment, and accelerate adoption.
Partner: Share PLM; Beatriz Gonzalez, CEO. Marria Morris Business Development Manager
Time: 14.45
Room R24-25
Digital Thread Tour
Understand the Digital Thread
The Digital Thread Tour is an interactive and informative experience that takes participants through the concept and solutions of the Digital Thread.
Time: 14.45
Room: Exhibition Room
the digital thread tour
The Digital Thread Tour is an interactive and informative experience that takes participants through the concept and solutions of the Digital Thread. During the guided tour, participants are led through a series of demonstrations and presentations showcasing how the Digital Thread enables seamless flow of information between various departments and stages of product development.
TIME
- 09.00 Digital Thread Tour 1
- 10.45 Digital Thread Tour2
- 13.00 Digital Thread Tour 3
- 14.30 Digital Thread Tour 4
ROOM
Room: Exhibition room
Station 1
Requirements Management - Adapting to New Challenges
Discover how a change in requirements for a product, designed to withstand even harsher conditions, can be seamlessly managed using Windchill. Learn how connected requirements can be traced back to ALM and gain valuable insights from Codebeamer, ensuring all stakeholders are aligned and informed.
Station 2
Configuration Management - Tailoring to New Requirements
Explore how the new requirement for the snowmobile leads to the creation of a new variant. See how Windchill helps manage allowed options and choices, preparing an upper-level structure that ensures all configurations are tracked and controlled. Experience the power of efficient configuration management in adapting to changing needs
Station 3
CAD Integration - Streamlining Design Changes
Witness how changes in the snowmobile's requirements are reflected in its geometric representations. Learn how CAD information is seamlessly integrated and pushed downstream, ensuring that design changes are efficiently communicated and implemented. Experience the benefits of a connected CAD environment in accelerating product development.
Station 4
Fully Defined eBOM - Ensuring Comprehensive Product Data
Understand the importance of having a complete Bill of Materials (BOM) in your PLM system. See how the snowmobile's eBOM includes software, electronics, and supplier information, ensuring all aspects of the product are accounted for. Learn how a fully defined eBOM enhances product quality and streamlines the development process.
Station 5
Manufacturing Preparation - From Design to Production
Discover how the snowmobile's design changes are translated into model-based work instructions using MPM. Learn how these instructions ensure accurate and efficient manufacturing processes, bridging the gap between design and production. Experience the advantages of a well-prepared manufacturing phase in delivering high-quality products.
