when & where
Agenda: 19-20 May
08.00 – 09.00
Time
exhibition
room
EVENT KICKSTART:
REGISTRATION AND WELCOME COFFEE
REGISTRATION AND WELCOME COFFEE
Event Opening & Welcome Coffee: Collect your badge, enjoy a warm welcome coffee, and set the tone for an exciting day ahead!
09.00 – 09.20
Time
main
Stage
Welcome Session
Embrace Digital Transformation
speakers
Welcome to PDSFORUM 2026! Hear from experts and customers on the main topic Unlock Innovation with the Digital Thread!
09.20 – 10.00
Time
main
Stage
PTC
2026 and beyond: PTC’s Digital Thread strategy and innovation outlook
2026 and beyond: PTC’s Digital Thread strategy and innovation outlook
speakerS
Brian Thompson, General Manager for CAD and Mark Lobo, SVP of PLM Product Management will have a presentation regarding the following 4 main areas; Model Based Product Development, Software Driven Development (Codebeamer, ALM), Design for Sustainability and the Rise of AI in Product Development
10.00 – 10.40
Time
main
Stage
crosscontrol
Crosscontrol´s bold digital transformation journey and the empowering success factors that balanced its complexity
Crosscontrol´s bold digital transformation journey and the empowering success factors that balanced its complexity
jesper bergsjö
speaker
Welcome to the first customer speaker of the day, CrossControl, represented by Jesper Bergsjö, Director of Engineering.
10.40 – 11.10
Time
exhibition
ROOM
coffee break
break
break
Take a break from the sessions and enjoy a cup of coffee or tea with your fellow attendees.
11.10 – 11.50
Time
main
Stage
Customer Journey Panel
Insights from industry leaders
Insights from industry leaders
Aleksander Patz
Normet
Coming Soon
Coming soon
speaker
Join our Customer Panel and listen to:
Mikko Paakkunainen, Director, Business IT Solution Management at Normet
Coming soon
Coming soon
11.50 – 12.20
Time
MAIN
Stage
bucher emhart glass & CPC
Driving digital transformation at bucher emhart glass: windchill´s role in a modern system landscape
Driving digital transformation at bucher emhart glass: windchill´s role in a modern system landscape
Magnus vigren
Juan Pablo Montes
kristian bigum greve
Juan Pablo Montes
kristian bigum greve
speaker
This session takes a closer look at Emhart Glass’s ongoing digitalization journey and how Windchill has become an important part of their evolving system architecture. We’ll explore the shift from traditional processes toward a more connected, data-driven approach that supports efficiency and better cost estimation. Learn how Emhart has simplified complexity, strengthened configurator capabilities, and integrated tools to enable smoother quoting and ERP workflows. The discussion focuses on practical steps taken to modernize operations and build a foundation for continued progress in digital innovation.
Speakers: Magnus Vigren, Manager – Logistics & Manufacturing Digital PMO at Emhart Bucher Glass, Juan Pablo Montes, VP of Logisitics & Manufacturing at Bucher Emhart Glass & Kristian Bigum Greve, Lead Consultant at CPC – Center for Product Custimization
12.20 – 13.30
Time
Dawn
World of volvo
lunch time
break
Enjoy lunch at the hotel restaurant with other attendees and speakers. The lunchtime session will last for one hour, and then we will continue with the program.
13.30 – 14.10
Time
main
Stage
Corpower ocean
Coming soon
anders jansson
speaker
Anders Jansson, Head of Business Development, at CorPower Ocean
14.10 – 14.40
Time
main
Stage
Coming soon
Coming soon
Coming soon
speaker
Coming soon
14.40 – 15.10
Time
exhibition
ROOM
coffee break
break
break
Take a break from the sessions and enjoy a cup of coffee or tea with your fellow attendees.
15.10 – 15.40
Time
main
Stage
Coming soon
coming soon
Coming soon
speakers
Coming soon
15.40 – 18.00
Time
Main
Stage
Closing of day 1 & Happy Hour
Wrap-up
Aleksander Patz & Elin Wegner
speaker
We invite you to join us for the closing remarks of PDSFORUM Day 1.
Afterwards it is time to join our Networking Happy Hour in the Exhibition Room!
18.00 – 23.00
Time
RESTAURANT ceno on top
World of volvo
Dinner & Games
Evening activity
Join us for an evening of mingling and delicious dinner delights – a perfect blend of great company and flavors!
Workshop 1 – Part
From word/excel to governed requirements: An intro to codebeamer
Introduce cross‑functional product teams—new to ALM or Codebeamer—to the principles and value of modern requirements management.
Session type: Collaborative
Presenter: Rebecca Roos, Consultant Manager at PDSVISION & Bob Petch, Customer Success Manager at PDSVISION
Time: 09.00 – 09.45
Room: Hills
Workshop 2 – Part 1
From bom chaos to governed complexity
Variety drives revenue — until unmanaged variety drives cost even faster. Modularization shifts the curve: governed options, shared modules, clean handoffs. Where do you sit on that curve today? This collaborative workshop is built for CTO/ETO‑active organizations seeking profitable variety at scale. If you face growing product variety, unclear handoffs between Sales, Engineering, and Manufacturing, or increasing cost‑to‑serve, this session is designed for you.
Session type: Collaborative
Presenter: Martin Toreskog, Customer Success Manager at PDSVISION & Kristian Frøstrup Madsen, Principal Consultant at CPC
Time: 09.00 – 09.45
Room: Creative corner ink Plaza
seminar 1
Alm meets PLM: Synchronizing software and hardware lifecycles
Smart, connected products require tight coordination between rapid software updates and slower hardware development cycles. This session shows how ALM–PLM integration keeps software and hardware aligned so products ship with the right, compatible versions.
Session type: Information Consumption
Presenter: TBD
Time: 09.00 – 09.45
Room: Roots
seminar 3
From Bom to beyond: realizing manufacturing as design
Manufacturing is no longer just an execution step — it’s a design driver. This session explores the concept of Manufacturing as Design and how PLM enables a seamless flow from engineering BOMs to manufacturing BOMs and beyond.
Session type: Information
Consumption
Presenter: Mikael Johansson, Customer Success Manager at PDSVISION
Time: 09.00 – 09.45
Room: Trees
Relocate to next session or optional break (09.45 – 09.55)
Workshop 1 – Part 2
From word/excel to governed requirements: An intro to codebeamer
Introduce cross‑functional product teams—new to ALM or Codebeamer—to the principles and value of modern requirements management.
Session type: Collaborative
Presenter: Rebecca Roos, Consultant Manager at PDSVISION & Bob Petch, Customer Success Manager at PDSVISION
Time: 09.55 – 10.40
Room: Hills
Workshop 2 – Part 2
From bom chaos to governed complexity
Variety drives revenue — until unmanaged variety drives cost even faster. Modularization shifts the curve: governed options, shared modules, clean handoffs. Where do you sit on that curve today? This collaborative workshop is built for CTO/ETO‑active organizations seeking profitable variety at scale. If you face growing product variety, unclear handoffs between Sales, Engineering, and Manufacturing, or increasing cost‑to‑serve, this session is designed for you.
Session type: Collaborative
Presenter: Martin Toreskog, Customer Success Manager at PDSVISION & Kristian Frøstrup Madsen, Principal Consultant at CPC
Time: 09.55 – 10.40
Room: Creative corner ink Plaza
seminar 2
AI across the digital thread
Artificial Intelligence is reshaping product development, but how will it impact PLM and ALM? In this session, we’ll unpack PTC’s AI strategy. and explore how AI will be delivered across the digital thread.
Session type: Information Consumption
Presenter: TBD
Time: 09.55 – 10.40
Room: Roots
seminar 4
TBD
TBD
Session type: Information Consumption
Presenter: TBD
Time: 09.55 – 10.40
Room: Trees
Coffee break (Exhibition room)
10.40-11.00
10.40-11.00
ai at the bleeding edge
David Wedebrant has over two decades of experience working at the intersection of creativity,
innovation, and emerging technology. As the former Managing Director of AKQA; a
company of 6000 people, recognized globally for its groundbreaking work within
creativity and innovation over the past 30 years – David has led transformative
initiatives for world-renowned brands such as Apple, NVIDIA, Microsoft,
OpenAI, Rolls Royce, Volvo Cars, H&M and many others.
Currently, David holds the role of Partner at Studio.One, collaborating with executive
teams, company boards, and startups to navigate the evolving landscape of
technology and innovation.In this keynote, he will share his insights on “AI at the Bleeding
Edge,” exploring how artificial intelligence is reshaping the creative and
business landscape, and what this means for the future of innovation within
both enterprises and society.
11.00-12.20 (Exhibition ROom)
Lunch – Restaurant ceno on top
12.20-13.15
12.20-13.15
Workshop 1 – Part 1
From word/excel to governed requirements: An intro to codebeamer
Introduce cross‑functional product teams—new to ALM or Codebeamer—to the principles and value of modern requirements management.
Session type: Collaborative
Presenter: Rebecca Roos, Consultant Manager at PDSVISION & Bob Petch, Customer Success Manager at PDSVISION
Time: 13.15 – 14.00
Room: hills
Workshop 2 – Part 2
From bom chaos to governed complexity
Variety drives revenue — until unmanaged variety drives cost even faster. Modularization shifts the curve: governed options, shared modules, clean handoffs. Where do you sit on that curve today? This collaborative workshop is built for CTO/ETO‑active organizations seeking profitable variety at scale. If you face growing product variety, unclear handoffs between Sales, Engineering, and Manufacturing, or increasing cost‑to‑serve, this session is designed for you.
Session type: Collaborative
Presenter: Martin Toreskog, Customer Success Manager at PDSVISION & Kristian Frøstrup Madsen, Principal Consultant at CPC
Time: 13.15 – 14.00
Room: creative corner ink plaza
seminar 2
AI Across the Digital thread
Artificial Intelligence is reshaping product development, but how will it impact PLM and ALM? In this session, we’ll unpack PTC’s AI strategy. and explore how AI will be delivered across the digital thread.
Session type: Information Consumption
Presenter: TBD
Time: 13.15 – 14.00
Room: roots
Seminar 3
From Bom to beyond: realizing manufacturing as design
Manufacturing is no longer just an execution step — it’s a design driver. This session explores the concept of Manufacturing as Design and how PLM enables a seamless flow from engineering BOMs to manufacturing BOMs and beyond.
Session type: Information Consumption
Presenter: Mikael Johansson, Customer Success Manager at PDSVISION
Time: 13.15 – 14.00
Room: Trees
CoFFee break (Exhibition room)
14.00-14.15
14.00-14.15
Workshop 1 – Part 2
From word/excel to governed requirements: An intro to codebeamer
Introduce cross‑functional product teams—new to ALM or Codebeamer—to the principles and value of modern requirements management.
Session type: Collaborative
Presenter: Rebecca Roos, Consultant Manager at PDSVISION & Bob Petch, Customer Success Manager at PDSVISION
Time: 14.15 – 15.00
Room: hills
Workshop 2 – Part 2
From bom chaos to governed complexity
Variety drives revenue — until unmanaged variety drives cost even faster. Modularization shifts the curve: governed options, shared modules, clean handoffs. Where do you sit on that curve today? This collaborative workshop is built for CTO/ETO‑active organizations seeking profitable variety at scale. If you face growing product variety, unclear handoffs between Sales, Engineering, and Manufacturing, or increasing cost‑to‑serve, this session is designed for you.
Session type: Collaborative
Presenter: Martin Toreskog, Customer Success Manager at PDSVISION & Kristian Frøstrup Madsen, Principal Consultant at CPC
Time: 14.15 – 15.00
Room: creative corner ink plaza
seminar 1
Alm meets PLM: Synchronizing software and hardware lifecycles
Smart, connected products require tight coordination between rapid software updates and slower hardware development cycles. This session shows how ALM–PLM integration keeps software and hardware aligned so products ship with the right, compatible versions.
Session type: Information Consumption
Presenter: TBD
Time: 14.15 – 15.00
Room: roots
Seminar 4
TBD
TBD
Session type: Information Consumption
Presenter: TBD
Time: 14.15 – 15.00
Room: Trees
Closing Session & CoFFee break (Exhibition room)
15.00-15.30
15.00-15.30
exhibtion room sessions – day 2
The intention of these sessions is to spark conversation in a social and interactive format, as follows:
– 45 minutes sessions
– 3-4 booths with different angles to a specific topic
– Approximately 10 minutes discussion per booth
– Maximum 20 people per session to give the possibility to really interact and state your questions to our experts
social networking – Booth 1
Customer to customer interaction – Crosscontrol
The Customer to Customer interaction session is an opportunity for you to engage, learn and share insights together in an open and relaxed way.
Customer: CrossControl
Talk to me about: ECAD Data Management, Organisational Change, ePLM in an early phase
Copilot: Per Ekholm, Master Architect at PDSVISION & Elin Wegner, Customer Success Manager at PDSVISION
Time: 09.00 – 09.45
Room: Exhibition room (Eventhall B)
Social networking – Booth 2
Customer to customer interaction – Bucher emhart glass
The Customer to Customer interaction session is an opportunity for you to engage, learn and share insights together in an open and relaxed way.
Customer: Bucher Emhart Glass
Talk to me about: Benefits of modularization. Efficient Engineering to Order processes, Common architecture approach. CPQ, PLM and ERP trinity.
Copilot: Magnus Vigren, Logistics & Manufacturing PMO at Bucher Emhart Glass, Juan Pablo Montes, VP of Logistics & Manufacturing at Emhart Bucher Glass & Kristian Bigum Greve, Lead Consultant at CPC
Time: 09.00 – 09.45
Room: Exhibition Room (Eventhall B)
social networking – booth 3
customer to customer interaction – XX
The Customer to Customer interaction session is an opportunity for you to engage, learn and share insights together in an open and relaxed way.
Customer: CorPower Ocean
Talk to me about: XX
Copilot: Anders Jansson, Head of Business Development CorPower Ocean & Dominic Hoben, Group Leader Mechanical Engineering
Time: 09.00 – 09.45
Room: Exhibtion Room (Eventhall B)
social networking – booth 4
customer to customer interaction – XX
The Customer to Customer interaction session is an opportunity for you to engage, learn and share insights together in an open and relaxed way.
Customer: XX
Talk to me about: XX
Copilot: XX
Time: 09.00 – 09.45
Room: Exhibition room (Eventhall B)
Relocate to the next session (09.45 – 09.55)
talk with an expert – Booth 1
the chance for a technical deep dive
Take the opportunity to deep dive technically together with our Subject Matter Expert. No slides – this is an open format discusssion possibility to initiate your questions with our expert and enjoy a great conversation!
Subject Matter Expert: Victor Vågman, Senior Consultant at PDSVISION
Talk to me about: Windchill, including:
– System Administration
– Performance
– Security
Time: 09.55 – 10.40
Room: Exhibition room (Eventhall B)
talk with an expert – Booth 2
the chance for a technical deep dive
Take the opportunity to deep dive technically together with our Subject Matter Expert. No slides – this is an open format discusssion possibility to initiate your questions with our expert and enjoy a great conversation!
Subject Matter Expert: Tuukka Juntunen, Specialist at PDSVISION
Talk to me about: Windchill, including:
– BOM Transformation
– Migration
– Variant and Configuration
Time: 09.55 – 10.40
Room: Exhibition Room (Eventhall B)
talk with an expert – booth 3
the chance for a technical deep dive
Take the opportunity to deep dive technically together with our Subject Matter Expert. No slides – this is an open format discusssion possibility to initiate your questions with our expert and enjoy a great conversation!
Subject Matter Expert: Michael Vallin, Senior Architect
Talk to me about: Windchill, including:
– EPR Integration
– CAD Integration
– Classification
Time: 09.55 – 10.40
Room: Exhibtion Room (Eventhall B)
Talk with an expert- booth 4
the chance for a technical deep dive
Take the opportunity to deep dive technically together with our Subject Matter Expert. No slides – this is an open format discusssion possibility to initiate your questions with our expert and enjoy a great conversation!
Subject Matter Expert: Per Ekholm, Master Architect at PDSVISION
Talk to me about: Windchill, including:
– Change Management
– ECAD Data Management
– Compliance
Time: 09.55 – 10.40
Room: Exhibition room (Eventhall B)
Coffee break (Exhibition room)
10.40-11.00
10.40-11.00
ai at the bleeding edge
David Wedebrant has over two decades of experience working at the intersection of creativity,
innovation, and emerging technology. As the former Managing Director of AKQA; a
company of 6000 people, recognized globally for its groundbreaking work within
creativity and innovation over the past 30 years – David has led transformative
initiatives for world-renowned brands such as Apple, NVIDIA, Microsoft,
OpenAI, Rolls Royce, Volvo Cars, H&M and many others.
Currently, David holds the role of Partner at Studio.One, collaborating with executive
teams, company boards, and startups to navigate the evolving landscape of
technology and innovation. In this keynote, he will share his insights on “AI at the Bleeding
Edge,” exploring how artificial intelligence is reshaping the creative and
business landscape, and what this means for the future of innovation within
both enterprises and society.
11.00-12.20
Lunch – Restaurant ceno on top
12.20-13.20
12.20-13.20
Simulation driven value – booth 1
Simulation segment: structural
Enjoy a conversation in the Simulation Segment of Structural Analysis together with our Representative
Representative: David Fava, Senior Engineer at PDSVISION
Talk to me about: Connection to the Digital Thread including Finite Elements Analysis (FEA).
Time: 13.15 – 14.00
Room: Exhibition room (Eventhall B)
simulation driven value – booth 2
Simulation segment: Material intelligience
Enjoy a conversation in the Simulation Segment of Material Intelligience together with our Representatives
Representative: Mikko Hinkkanen, Customer Success Manager at PDSVISION & Anne-Laure Chabrillat, Material Sales Specialist at ANSYS
Talk to me about: Seamless integration with CAD, CAE and PLM systems. How to make smarter materials choices
Time: 13.15 – 14.00
Room: Exhibition room (Eventhall B)
simulation driven value – booth 3
Simulation segment: Ansys in general
Enjoy a conversation in the Simulation Segment of ANSYS in General together with our Representative
Representative: Håkan Strandberg, Sales Manager CAE & Jaakko Wilska, Simulation Sales Representative
Talk to me about: Simulation segments in General including your simulation needs and challenges.
Time: 13.15 – 14.00
Room: Exhibtion Room (Eventhall B)
CoFFee break (Exhibition room) and relocate to the final sessions of the day
14.00-14.15
14.00-14.15
Leadership Lounge together with PDSVISION & PTC management
Invites only
14.15-15.00
Invites only
14.15-15.00